Final Evaluation

Specialist Practice

Design for Real Life

I really liked this project as I had a really nice group of people working with me and we all supported each other. Working with clients was also great and i had loads of fun working on the project and the people from frame were super easy to get on with which made the process far less stressful. I think it helped that the topic was easy to get onboard with and I found an idea pretty quickly which is usually my biggest draw back as a student . The milestone system that was set up this year has been so good for knowing where you should be development wise in a project and has definitely helped me with time management.

The feedback for this project was probably the most positive feedback I have every had while at uni which was definitely reassuring for me and i needed it at the time.

Competitions

ISTD

ISTD was the project that discouraged me the most. Things going on back from home out of my control mixed with a project i had lost interest in just meant the whole thing was a bad experience for me. I took it as a challenge but i got so stuck on an idea and nothing was calling me and before i knew it the deadline had rolled around and I hadn’t even got an idea yet. However I am not one to give up I will master typography and editorial design eventually I am far too stubborn i just think I made a poor choice on a topic but you learn from it and move on. If I was to say anything I liked about this project is that I ended up researching so many things trying to find something that interested me and I love research I found that part way more fun than the project itself. I updated it later on in the year but still had then resentment towards it and so I don’t think I did myself justice with it and I fell it stains my portfolio a bit.

Exposure

Penguin Book Cover Competition

I’ve always like doing the book cover projects but this one took me off guard a bit. I was still doing my extension swell as my dissertation so I didn’t really get invested in the project as i would of liked. I didn’t even find the time to read the book I chose which I have done all previous times i have done the competition. I get that for everyone else not on the extension it was a nice easy start after having a break over Christmas but it just felt like I got to the top of a peak and saw there was another mountain on top. I lied my outcome as it was just fun for me to draw something but the feedback was a lot and very confusing and i ended up just sticking with it in the end just because I didn’t get what they wanted me to do to it.

One of the things that I will took forward from this project was that i wanted to start enjoying myself inn my work again.

Criticality

Criticality was interesting to say the least I loved the weird conceptual way of dealing with design problems and I really like my concept, I think it is really funny and if executed right could of been a really great project although I feel I couldn’t quite get the vision in my head to meet up with what I was making. I really enjoyed Theos way of thinking and it was a nice change of pace and the whole project was just different and I felt out of my comfort zone but I enjoyed the fact we were having to tackle something we’ve been so used to dealing with a certain way and looking at it with completely fresh eyes.

Dissertation Design

When I first heard that we were supposed to design our dissertations I was slightly gutted as my dissertation is very conceptual and all about hallucination and personal experiences so I had no idea how i was going to visualise that. But what i decided to do in the end because we only had to do 5 spreads I decided to only do the last section about the installation artists work as that would give me a basis for style and in the end I am happy with the result I tried my best to keep same consistency between fonts etc. but the artists works are so unique and it was a real struggle not to make every page look like its from a different book. My dissertation talks a lot about light and how that affects people so I tried me best to incorporate that within. Overall I enjoyed the process I think it slightly redeems my editorial over Christmas which is a win for me and although it was very frustrating working out what parts of the dissertation I wanted to encapsulate I think if someone saw my pages it would be enough to intrigue them into reading it.

Final Major Project

My final major project is definitely my favourite thing I’ve made. Its by no means the prettiest thing in the world but if anything its a reminder to me that it i want to do something that I have no experience with I can do it with a lot of hard work. The challenges of this project were more than worth mentioning I had to learn so many completely new skills and I have never been more out of my depth on a project before but for some reason I loved it. The topic was interesting and always kept me looking more into it and I really feel proud of this weird niche thing I have made. I definitely think its awakened something in me maybe video game design is where I’m heading who knows? All i know is that I love learning it and I’m so glad i found something that i enjoyed making because Otherwise I probably would have given up and I am so glad I stuck with it.

Professional Practice

The professional practice module has been really useful just hearing about other people design journeys gives me hope that even though I am not feeling positive about it all at the moment I am not the only one who has felt this way and this is just the start of my journey. because of this module I have a CV, a Portfolio. Everything i need to get out there when i am ready.

Looking back over the whole 3 years I can see how far I have come as a designer and I’m thankful for my time here regardless of anything else I look at my work in first year and am amazed at how far my way of working and thinking about design has come. I am excited to see how much I improve over the next three years aswell.

ISTD – Biophilia – Redesigning

As this project has a bit of a sore spot for me and I’m not really enjoying working on it i have decided as my FMP is going to be a lot more time consuming that I had originally planned I am only going to give this project. This FMP has definitely tested my patience and i have learned a lot in the process so I think I can learn from my mistakes with this one and get to fixing.

As I don’t want to spend too much of my time working on this as i already feel swamped and probably going to have to get an extension just to get it all done I am just going to run through my notes from David and tick them off one by one.

As i get to work on this I am reminded of how lost I was with this project as i don’t really care about the work anymore and so its hard to convey a message of caring through it. But I cant give up on it so ill have to start somewhere.

So firstly it was suggested that I needed an introduction that put the peppered moth in context of how it links to biophilia by talking about how nature has its own complex design and celebrate that.

He said that using the first image as a typographic image using overlays ect. so i had this idea of using the text and creating an almost pixel copy of the macro of the wing.

Personally I am not a huge fan of how this turned out but I cant think of anything else and am on a time crunch so it will do until I think of something better.

Overall I really have lost interest in this project and kind of regret choosing it in the first place but I have created a quick redesign removing a lot of the elements that weren’t working and trying something new. I know originally I wanted to go quite experimental with the ISTD but I just don’t have the patience for It.

10. FMP – AR development

buttons and UX

I found a feature that allows you to use the touch screen while in AR to activate 3D objects which is really cool but I couldn’t get it to be compatible with my current code which is really annoying because it would of added an extra layer of immersion to the experience.

Logo and UI

Images for degree show

having got there extension and not finished the cube by the time i needed these photos i had to whip some up that show an earlier build of the AR. (hence the green buttons and no textboxes).

Final outcome:

Final app

Dissertation design – development

After my FMP i have found a new love for blender and 3D Modelling.

As my dissertation i as about light and space and installation art I decided to render all the backgrounds myself by just having a bit of fun on blender.

Final designs:

9. FMP – AR breakthrough

After struggling for weeks with getting my code to work with AR i finally made a breakthrough! It was a stupid mistake on my end but no i can finally take this project in the direct i wanted rather than having to compromise with the animation.

Cube in AR

Cube rotation tests (my journey into becoming a coding genius)

Converting from blender to unity

Moving the models in blender to unity proved far more difficult than I first thought. whilst the models themselves moved over fine blender and unity have very different shader engines and so I had to learn a new shader system from scratch again just to reproduce all the things I had already made also same with the animations I had made. Just one more unexpected thing to add to the timeline on this project. As much as stuff like this really annoys me it is great learning experience and my skills are really improving as i go.

While this did take a lot of time it was definitely worth it unity has a far superior system and was easy enough to learn and i made my own improvements to the look of the new shaders.

Working with unity is super complicated and I’ve basically had to learn to be a game designer but i am loving the problem solving aspect of it all i feel like i have learnt so much in a short time.

8. FMP – attempting to work with AR

As i had decided on this AR app I have done my research and seen that Unity engine is a good place to create the outcome I want.

AR foundation is unity’s built in AR package but it doesn’t seem to be compatible with my device or something because I have followed all the basic tutorials to the nail and its still isn’t working how it should and if I cant work this out soon i may have to give up on my idea which will be really disappointing.

After many attempts sadly I have had to abandoned the AR dream and carol suggested that i use the story board I had been developing for the app and create a narrative driven animation. I am fully considering it as I really interested in 3D motion graphics as always wondered how it was done so now is a good a time as any. But even though i am starting this animation I still really want to take the AR thing forward so I will keep researching and testing with unity so hopefully I can work out what I am doing wrong.

I’ve discovered that working with blender is great and really easy to learn and I will definitely be using way more often from now on.

Presentation outlining new direction:

Animation tests

Afterlife 7: Gareth Dunt

Gareth Dunt was the very last last speaker for afterlife and in his talk he spoke a lot about seeking out work that you want to do and finding your passions and you will be less chance of you feeling burnt out. I totally get this as I’ve been feeling burnt out most of this year and I feel like my FMP which I am passionate about is the only thing that keeps me going at this point

He talked about finding a work life balance and how that’s integral because finding time to switch off will allow you to come pack fresher. I find lately I’ve been struggling with that and I’ve got to the point where i think after uni I need to take a real break from design for a while.

Gareth also talked about the importance of collaboration and I definitely feel that every time a guest speaker brings it up some of my favourite projects have been collaborative ones and I definitely find i thrive in a group and its just a shame I don’t really have one on the course. Some people know certain software’s better than you or have certain skills multiple heads is better than one.

He also said something that i really like as an ethos

It’s better to be interested than interesting

I really like that. Better to be excited about learning something new rather than knowing everything. I definitely feel like i get like that sometimes in my research.

ISTD competition – biophilia – the dreaded feedback – lots of work to be done!

I think its obvious from looking at the project that its shit and i was in a bad place at the time and was fully considering leaving design behind. but new year new me so i guess i will bullet point everything that needs to be done and get to work.

Davids notes:

  • further rationalise the context of how it connects to biophilia
    • have a chapter at the start talking about design in nature as a framework and the peppered moth as a case study
  • typography was limited
    • obvious need for more experimentation
    • relies too much on imagery
  • how does the research inform your practice?
    • focus on the applications of those systems
  • personal and research reflection limited throughout
  • no clear system
  • opening image could be used as a typographic image
  • more pages as current page count is limited
  • industrial spelt wrong
  • line breaking early
  • inconsistency in type justification
  • needs better hierarchy
    • running heads
    • page numbers
    • no sense of strong dimension from a typographic perspective
  • go back and reflect on the brief and the requirements of the brief from a typographic perspective.
    • so how can you add those elements in to really bring this project to life?
    • book needs a way into the project
  • the narrative talks about design and natural design ( use peppered moth as part of it not full focus?)
  • design within nature
  • nature within design?

Obviously this isn’t very positive feedback but it is fair criticism and indeed needed as clearly i got lost somewhere along the way with this project and as i’m writing this i just looked back on my submission and it was awful i don’t even remember it looking that bad i must have blocked it out or something (laughing through the tears) because i don’t know what i was doing with this project so hopefully i can salvage something half decent out of it. I am definitely not going to take it forward for submission but i will do my best to essentially birth something new and better out of it so it doesn’t stain my portfolio at least.

Things i need to do:

  1. go back to the beginning and look at everything i have made
  2. use the works i have looked at and dissect them completely
    1. look at how they use hierarchy
    2. grid systems
    3. headings
    4. subheadings
    5. pull out quotes
    6. page numbers
  3. use these same systems and

Step 1 – Go back to basics

I started this project because i wanted to push myself to experiment with type and editorial which is something i’ve always avoided but admired from afar maybe out of fear of moments like this where i fail to be the designer i want to be. Now i’ve had some time to heal over christmas and reassess what i want out of this year, i am going to make up the time i avoided doing this project by reminding myself why i even started it in the first place.

First thing i am going to do is look back at my resources from first year and go back over the basic rules of editorial design and typography design and almost reteach it to myself because i feel like i’ve forgotten it or atleast just need a refresher. And yes i know i should have done this when i started the project but better late than never.

Step 2 – Deconstruction of practice

my next step was to go back at my sketchbook and look at design research and use it to the properly inform my practice. Looking back at my final outcome I can see how rushed it all was and none of things i was looking at were really used and i have no idea what was going on with this project to be honest.

Step 3 – Nit pick the parts of my designs I want

As I am essentially just restarting my designs from scratch I’m going to look at the narrative I was going for and actually try and create something that works using the salvageable parts of what I have made.

Afterlife 5: Paul Felton

I found pauls talk really interesting and he gave lots of helpful hints on how to go about your work which was great:

  • Inspiration can be found in experiences, adventures, books. interviews, architecture, documentaries, basically anywhere.
  • Substance over style
  • Tell a story. What is the why? Reasons lead to decisions. What is the USP?
  • Pencils, pens and notebook can help see if an idea working before being distracted by the computer. (this one might be really useful for me)
  • Think about where the brand can live. What is unique to their environment?
  • Question the brief and challenge convention.
  • Work with words to articulate an idea. (A core thought). Paul also mentioned how words are also important in a portfolio. Short and simple is usually best.
  • Craft and graft. Experiment and try different iterations.
  • Share lots to get more feedback.

The examples Paul shared were really useful for understanding how the process works and the tips they shared earlier will definitely come in handy when considering possible future branding projects. Their research was such a clear jump to the outcomes and you can really se how they were influenced which is cool to see. I haven’t done a lot of branding in recent projects so maybe my FMP could be branding influenced in some way.

7. FMP – Developing visuals

Moving into 3D

At the moment I have an idea for my project but it feels stagnant and honestly i am not interested so I have decided to start fresh with an open mindset. I’ve had this idea. it’s a bit weird but i have been thinking about how you would bring the information into the home using AR and almost making an interactive “textbook” that you could access anywhere with an AR tracked image. I have this idea that there would be this Cube that you would navigate through the AR on your mobile and each side would have a different interactive bit of information and the goal would be to inspire people to learn more about fusion as i have been.

Getting started on 3D modelling in Blender is interesting. I have never worked in 3D before which is why initially I have decided to centre my AR piece around this cube so my models wont have to be very complicated as i know my skills with be extremely basic

Basic initial models:

I repurposed my tokamak fusion generator from my old infographic a a basis for my 3D model as I liked its look and thought if I was scrapping it i should still use it.

Below is my short presentation where i discussed to my tutor the changes in direction on my project i was taking and my transition into 3D.

Learning a new skill

I found learning the basics of Blender quite difficult to get my head a round at first as there was just so much stuff within the application and I spent lots of time trial and erroring a lot of things and just watching YouTube tutorials to get me started on the very basics. As tough as it has been

JOHNNY KELLY

David has suggested I look into the work of Johnny Kelly for inspiration with my work. I really like his its simple but still visually lovely using textures to make it feel like real stop motion.

Developing a proper storyboard

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